The people behind the product knowledge

Factory experience.
Independent thinking.

We spent years working in sales teams inside leading flooring and panel manufacturers. We learned how products are made, how ranges are developed and where a promising specification can become a difficult order.

Then we built an independent sales agency. Today, that experience works for distributors, importers and private-label brands building their own position in the market.

Our point of view

Know what is inside the board.
Understand the factory behind it.
Build the right commercial range.

On the ground in Asia

Close to production.
Focused on your market.

Local product experts across China, Thailand and Vietnam. International programmes for Europe, the United States and the Middle East.

Product & factory expertise

China

Construction options, surface development and production coordination.

Product & factory expertise

Thailand

Flooring platforms, real-wood veneer directions and range development.

Product & factory expertise

Vietnam

Rigid-core flooring, decorative panels and factory-side follow-through.

01 / How we work

Product & supplier selection

We look at the actual construction, production route and factory capability behind the offer. The right supplier is the one that can deliver your programme consistently.

02 / How we work

Product & collection development

From a reference board or a new brief to a coordinated range: core, surface, format, connection, accessories and private-label presentation.

03 / How we work

Negotiation & commercial structure

We work through factory pricing, specification differences, packing, order structure and the details that make quotations comparable.

04 / How we work

Quality & production follow-through

The approved sample becomes a production reference. We coordinate the quality brief, follow production and review the product details that need attention before shipment.

A commercially useful partnership

Product judgement.
Verified factory pricing.

Clear specifications make better comparisons. We use product knowledge and local factory access to negotiate the right construction and price for your programme.

Your next programme

Bring a market.
A reference sample.
Or a better question.

Start with the product brief