Site measurement
Google Analytics uses Advanced Consent Mode. On eligible public pages it can send cookieless measurements before a choice and after a decline. Analytics cookies remain off until you choose Allow analytics. Advertising storage, advertising user data, personalization and Google signals remain disabled.
Microsoft Clarity loads only after that allowance. Its masked recordings help review page layout and navigation. Recordings do not start on URLs with query strings or unknown fragments. Known page-section anchors are allowed.
Your product brief
The product-brief builder runs in your browser and does not submit an enquiry. Forms, fields and the generated brief are masked before Clarity loads. Analytics events use controlled action names, such as starting the brief or clicking its copy control; they do not contain your typed values or the brief text.
A brief interaction or copy action is engagement, not a submitted lead, order or confirmed enquiry. No analytics event is treated as a completed sale.
What is sent and stored
Google receives the public page path without query strings or fragments; the referrer is reduced to its origin. Provider requests still involve ordinary network information. Optional analytics cookies and masked recordings are separate from the cookieless measurement described above.
Your analytics choice lasts up to 180 days in this browser, with a cookie fallback if local storage is unavailable. A browser exclusion stays saved until removed, with a one-year cookie fallback. Private browsing, clearing site data or switching browser/device can remove or change these preferences. Motion preferences are stored separately.
Where measurement is inactive
Local development, preview hostnames, unknown URLs and noindex pages do not load these tools. The browser-exclusion link below stops every Analytics and Clarity request from this site in that browser, including cookieless measurement.
Excluding a browser does not remove historical reports or affect search-engine indexing. Removing an exclusion does not itself grant analytics consent or restore past visits.