Surface / A considered specification For the trade

Premium SPC planks.

Premium is a specification, not a thicker board with a new label. Develop a coherent surface, edge and construction package for your higher-value distribution range.

Inside the product Build a product brief ↗

Close detail of wood grain, surface texture and a pressed bevel — Surface and format direction · specification agreed by programme

Product knowledge01 / Understand

The details make the position credible.

A premium plank programme starts with an intentional surface. Grain character, registered embossing, gloss level and edge treatment need to support the same visual direction. These choices are judged together on a full-size board.

The underlying construction still matters: core stability, connection quality, wear-system specification and underlay compatibility. A decorative feature does not compensate for an unresolved board.

We work through range architecture with your team: what distinguishes the premium tier, how it relates to the opening price point, and how the sample, carton and supporting documentation communicate that difference.

Surface coherence

Coordinate embossing, colour, gloss and bevel. EIR describes registration of texture to the decor, not an automatic performance rating.

A deliberate range step

Give the higher tier measurable differences. Avoid a premium claim based only on a product name or promotional photograph.

The buying decision02 / Specify

Specify the whole product.

A useful quotation starts with the construction and the intended market. These are the decisions we work through with your product team.

Prepare your specification ↗

Premium SPC planks: commercial specification
Decision	What to define
Decor	Colour standard, repeat, grain scale and batch control.
Texture and gloss	EIR or other texture route; measured gloss target and approval sample.
Edges	Pressed, painted or other agreed bevel treatment and its visual consistency.
Construction	Core, wear layer, connection and backing defined as a complete product.
Presentation	Private-label samples, display information, carton layout and technical support.

Questions from product teams

A clearer
specification.

Does a low-gloss finish prove higher scratch resistance?

No. Appearance and tested performance are separate. Specify the surface treatment and verify its relevant test results.

Can premium planks include tile formats?

A higher-value surface programme can include stone or tile directions, but format, edge treatment and joint appearance must be developed for that product.